Business Canvas
Eatoverse
Planting Seeds, Harvesting the Future
The Eatoverse is a game based learning platform, promoting creativity, collaboration and problem solving to build a sustainable food system in Minecraft Education Edition.
It will form the virtual building blocks for its real life version, Eatosystem, a sustainably focused community of farmers, chefs, schools, government and businesses creating a secure and healthy local food system for all.

1. Problem
WHEN IT COMES To creating sustainable food systems, Educators NEED A WAY to engage the next generation through immersive game based, learning technologies SO THAT students understand the impact of their food choices and are inspired to build a future food system for People, Community, & Planet.
2. Customer Segment
Governments, Teachers & Parents – Educators
3. Unique Value Proposition
For educators who wish to empower students about the future of food, Eatoverse is an immersive educational technology that engages students to understand the impact of their food choices and inspire them to build a sustainable food system for the future.
4. Solution
An immersive, educational technology that educators can use to help students to understand the impact of their food choices and to build a sustainable food system for the future.
5. Channel
Minecraft Ed, Airfield, Dept of Ed, DCU, Social Media, & Events.
6. Revenue Streams
Public funding –EU, Irl, LA, other
Enterprise Membership/Sponsorship
Grants
Digital Assets – NFT ie Microsoft could invest in Eatoverse
IP & Licensing to other countries
Marketing
Product Development
7. Cost Structure
Blockworks 100-300k
Salaries 150-500k
Promotion & Marketing
Web Dev
Events – Eato X @ Airfield
Lesson Development
What resources will Airfield have available to develop – Education Market, Lessons Development, Content Development& Events
8. Key Metrics
Number of Players
Game Metrics – Crops, Soil, Environment, Biodiversity
Trends – Produce etc
Lessons – Lesson Feedback & Developments
9. Unfair Advantage
The Connection with Airfield Estate. Blockworks, Microsoft Education & DCU??
10. Existing Alternatives
John Deere, Food Dudes, & Farmer Time
11. Early Adopters
Educate Together Schools
Airfield members
Talk to DCU
Talk to Microsoft
12. High Level Concept
Eatoverse is a game-based learning platform, promoting creativity, collaboration and problem solving to build a food system in Minecraft Education Edition that is good for people, community, & planet.